Chi manages the OUCRU website, ensuring accessibility, privacy compliance, and content relevance. She is responsible for the organisation’s social media strategy, content creation, and monitoring, maintaining a strong and compliant digital presence.
Chi’s strength is thematic multimedia storytelling, a critical skill in making complex scientific concepts accessible to a broad audience. She combines images, video, and interactive content to craft compelling narratives that elucidate OUCRU’s cutting-edge research and its implications for global health. This approach not only demystifies the science behind OUCRU’s work but also engages and educates a varied audience, from experts in the field to the general public. Chi’s ability to translate intricate scientific data into engaging multimedia experiences significantly contributes to OUCRU’s mission of fostering a deeper understanding and appreciation of its groundbreaking work in infectious disease research.
Video tour of OUCRU offices in Ho Chi Minh City, Hanoi, and Jakarta, of which Chi is executive producer. The video was filmed in January 2022 during the height of the Covid-19 pandemic in Southeast Asia.
With a commitment to excellence, Chi’s role is integral to translating OUCRU’s research endeavours into impactful stories and information for a diverse audience, including the scientific community, policymakers, and the public. Her expertise not only enhances OUCRU’s visibility but also supports its mission to improve patient care through infectious disease research in Southeast Asia.
Chi is a 2019-2020 Chevening Scholar (Foreign and Development Office, UK). In 2020, amidst the COVID-19 pandemic, Chi earned her Master of Arts with Distinction in Digital Media, Culture, and Society from the University of Brighton, United Kingdom. The experience shaped her worldview and research interests, which focus on the intersection of gender, digital literacy, and health.
